Is a Fractional CMO Right For You?
Marketing departments all across the nation are finally breaking free from the effects of the COVID pandemic. The 28th edition of the annual CMO Survey found that According to a recent Chief Marketing Officer survey, marketing spending increased by over 10 percent as we were rolling into 2022– the highest growth rate in more than […]
What qualities you should look for in a fractional CMO
You have decided you would like to give this a shot, what are the qualities you should look for in a fractional CMO? There are a minimum of six skills that are essential for a chief marketing officer: Leadership skills – Fractional CMOs must have the interpersonal skills and experience necessary to bring out the […]
How to Tell if Bad Marketing Is Causing Poor Sales
How to Tell if Bad Marketing Is Causing Poor Sales
